Closer Look


Client • The Academy PR
Project • Call Of Duty: Modern Warfare 2 – The Secret Tournament Launch Party

We teamed up with The Academy PR to create a very different kind of launch film for the latest Call Of Duty offering.

To celebrate the UK launch of the latest in the phenomenol Call Of Duty franchise, Modern Warrfare 2, The Academy PR put together a secret celebrity tournament.

Hosted by Professor Green, the tournament centred on two teams headed by legends Big Zuu and Chunkz and featured the likes of England men’s goalkeeper Jordan Pickford, England women’s Euro 22 winner Fran Kirby, Bullet For My Valentine’s Matt Tuck, Olympic Boxing Gold Medallist Nicola Adams and football league legend Adebayo Akinfenwa.

Tasked with a tight turnaround on the final delivery, we cut this overnight post event, delivering the final edit by lunchtime the following day.

But who won the tournament I hear you ask? I’m afraid that’s a secret…


Produced and Directed by Dai Williams at Eve’ll Media on behalf of The Academy PR.

Kit, crew and edit facilities provided by Eve’ll Media.