Closer Look

Lifebuoy: Flatlay

Client • Weber Shandwick
Project • Lifebouy Soap

We love working with the team at Weber Shandwick as they’re always presenting us with such great challenges!

For the second spot in this campaign we had to find a solution to shoot a flatlay with one of our young cast members surrounded by all the objects she’d touched over the course of a day. As the objects needed to be animated into frame and the shot needed to zoom out as it progressed, we chose to shoot at 6K on our Blackmagic Pocket Cinema Camera, to give us the resolution we needed.

The small form factor and weight of the camera made it safe and simple to rig, whilst allowing us to get the camera as high as possible by mounting it very close to the truss. The built in bluetooth control and a wireless follow focus system meant we could roll, playback, adjust camera settings, focus and zoom without constantly raising and lowering the truss – which could have added valuable time to the shoot and edit.

 Produced and Directed by Weber Shandwick

Kit and crew provided by Eve’ll Media

 

 

 

Check out the other video here

Kid reaching for something as part of the Lifebouy campaign for hand hygiene.

Lifebouy: GoPro Body Rig For Children