Closer Look

Roche – My Shade of Pink

Client • Weber Shandwick
Project • Roche – My Shade of Pink

Our clients Weber Shandwick were tasked by pharmacutical company Roche to change the way people thought about breast cancer.

By employing a colour expert to interpret the experience of three different breast cancer patients by mixing each woman a bespoke colour based on their encounter with the disease, the audience is taken on a moving journey through each of their stories.



Kit and crew provided by Eve’ll Media